We monitor impulse buying behavior through our Out-of-Home Consumer Panel, covering urban areas with a representative sample of 8,500 individuals. This study provides a holistic understanding of Ready-to-Eat and Ready-to-Drink FMCG categories, helping brands capture consumption moments beyond the home. The study is seamlessly via self-reported entries through our digital apps, ensuring accurate, real-time tracking of individual FMCG purchases. These insights empower FMCG brands and retailers to identify trends, optimize strategies, and drive growth in the competitive landscape of Indonesian market.

Worldpanel Indonesia runs an exclusive Consumer Panel dedicated to Beauty & Personal Care products, delivering the most accurate view of real purchasing behavior. Our permanent, syndicated, and representative sample of 13,150 individuals captures actual brought-home purchases across the entire category. Data is collected seamlessly through self-reported entries via our digital apps, ensuring precision and consistency. By focusing on real individual purchases, we provide brands with actionable insights to understand consumer trends, optimize strategies, and drive growth in the competitive beauty and personal care market.

Our single source survey solution to uncover the people behind the trends. By leveraging advanced analytics, we go beyond the “what” to uncover the “why.” Our tracking data provides a wealth of insights, but we need to capture more information to really get to the heart of an issue. PanelVoice lets you reach out directly to the people behind your data to solve the riddles of your brand’s performance and open new doors for growth. Our insights help brands identify demand drivers, anticipate behavior shifts, and craft winning strategies that attract more buyers and grow market share.