About Worldpanel by Numerator

Powered by people. Built for clarity. Delivered with confidence.

Worldpanel by Numerator is the global authority on data shopper and consumer insights, helping organizations understand how people think, shop, and consume across markets and categories.
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What We Do
Built on the world’s largest first-party consumer data and continuous consumer panels, we provide a trusted, real-world view of consumer behavior and attitudes—representing nearly 6 billion people across 50+ markets worldwide. Our data reflects what people actually do, giving brands and retailers the clarity they need to make confident decisions.

We believe clarity is a competitive advantage—and it starts with understanding real people.

Understanding starts with people.

At Worldpanel by Numerator, insight begins at the source: people.
We capture real purchase and usage behaviour, enriched with demographic and attitudinal context, to reveal the moments, motivations, and patterns shaping consumer markets. This multidimensional view allows our clients to move beyond reported behaviour and uncover the why behind decisions—turning complexity into clarity.

Turning behaviour into action.

By combining meaningful data, deep local expertise, and advanced analytics, we help organizations:

Data that drives growth

Decoding the ‘why’ behind every buy with the industry's most trusted dataset – and turn first-party data into decisive action

Unmatched expertise

Our industry-leading team of consumer experts goes deeper to deliver decision-ready insights and uncover opportunities your competitors overlook.

领导所需的优势

Providing  clarity, confidence,and competitive edge through our ongoing investment in advanced technologies, breakthrough methodologies, and unrivaled global reach
Our insights support smarter decisions across innovation, marketing, pricing, assortment, and long-term strategy.

Global Scale.
Local Depth.

As part of Numerator, a leading data and technology company, Worldpanel by Numerator brings together global reach and local market expertise. Our teams work across regions to deliver insights that are relevant, comparable, and actionable—wherever our clients do business.
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Our Heritage & Evolution

Worldpanel by Numerator builds on decades of global panel expertise. Following the combination of Worldpanel and Numerator in 2025, we brought together the industry-leading consumer behaviour data assets and analytical talent, supported by advanced technology and a shared commitment to permissioned, first-party data.
This evolution reflects our belief that truly understanding people — and respecting their privacy — is core to powerful insights and business impact.
3D world map with continents populated by numerous small human figures standing, symbolizing global population and connectivity.
Worldpanel by Numerator in Numbers
130+
连续面板
在全球范围内捕捉真实的、经过验证的行为。
69
覆盖市场
提供具有区域深度和相关性的全球视角。
2.5M
每年的餐饮场合
揭示人们消费的方式、时间和内容。
552B
跟踪品牌选择
了解人们购买什么、多长时间购买一次以及为什么要更换。
40,000+
测量的品牌
从全球巨头到本地挑战者。
500+
涵盖类别
涵盖快速消费品、食品、护理和家居用品。
15,000+
零售商和渠道
跟踪在线和店内行为。
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50+
years of experience
在全球范围内捕捉真实的、经过验证的行为。
54
global markets
提供具有区域深度和相关性的全球视角。
130+
Consumer Panels
揭示人们消费的方式、时间和内容。
3300
panel experts across the globe
了解人们购买什么、多长时间购买一次以及为什么要更换。
1M+
panel samples globally
从全球巨头到本地挑战者。
50K+
brands tracked globally
涵盖快速消费品、食品、护理和家居用品。
654B
brand choices tracked globally
Tracking behaviour online and in-store.viour online and in-store.
15K
retailers and channels, online/offline
跟踪在线和店内行为。
1K+
categories covered
跟踪在线和店内行为。
右箭头
右箭头
面板与解决方案洞察力地点
职业生涯新闻联系我们使用条款隐私声明Cookie 声明
全球办事处
Vivo Building, 30 Stamford St, London
London SE1 9LQ
T +44 (0)207 076 9000
Worldpanel by Numerator 徽标
解码购物者行为，塑造品牌未来。将行为数据转化为可操作的洞察力，推动以数据为依据的增长。
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